A response to market changes and the evolving needs of value-conscious consumers.
In the vibrant city of Auckland, a dedicated team of individuals often found themselves discussing the scarcity of affordable, high-quality products in local markets. Motivated by this observation, they decided to create an innovative retail concept that catered to value-conscious consumers.
OUR JOURNEY
Starting from a single location, we have grown to 20 stores across Aotearoa.
Despite the challenges of the Covid pandemic, Two Dollar Things not only endured but thrived. However, with rising raw material prices, shipping costs, and inflation, we had to make the tough choice to raise our prices to $2.50 in early 2023, evolving into "Two Dollar Things PLUS!"
Always committed to delivering value, we introduced new product lines at $5 and $10. The response was overwhelmingly positive, with customers recognizing the exceptional quality at these higher price points.
The Road Ahead
With a strong foundation and loyal customers, our vision extends beyond our current locations.
In 2023, we plan to launch a franchise system across New Zealand, allowing new entrepreneurs to bring the Two Dollar Things PLUS! experience to even more communities, ensuring access to affordable, quality products throughout the nation.
Our Team
